What worked well a few years ago for social media just doesn't work the same way today. But while the individual tactics and "growth hacks" may change, having a higher level strategy for WHY you're using social media in your business will always help you out.
As a busy entrepreneur, you're exhausted trying to keep up with all the changes and wish you had a timeless strategy to get more leads and traffic to your website and grow your business or blog to the next level.
Right now you're feeling overwhelmed and tired trying to keep up with #allthethings, but if your online business includes blogging, you can't afford to ignore Pinterest.
With over 200 million monthly active users, Pinterest is positioning itself as not just another social media site, but a visual search engine that lets people find your content and leads to more clicks to your website, new leads and email subscribers, and more sales in your business.
You don't need random pretty pins thrown into a scheduler - you need intentional marketing strategy and business-building results from your Pinterest efforts.
Did you know that there's certain things you should be doing that actually move the needle in more eyeballs on your pins and more page views on your blog?
Pinterest marketing can work in almost any industry (not just "how to start a blog" :)). I know because it's helped me grow three different blogs - Rebelsaurus, a design and marketing business; Resilient, my personal development blog; and lifestyle and home organizing blog called Tuxedo Cats and Coffee.
Here's some of the results I've experienced...
Here's a screenshot of my average monthly viewers for Resilient (my personal development blog) from January to February, showing that we had over 900,000 monthly viewers. And at one point, we had over one million average monthly viewers.
Screenshot of my lifestyle blog's reach on Pinterest only 2 months after starting it:
So, as you can see, it's possible to make Pinterest work for your online business (even if you don't have a ton of followers - the first blog only had about 5,000 followers at the time and the second only had around 300 when it was reaching 100,000 people a month!). This has also resulted in thousands of more page views, and more product sales and ad revenue. And more happy readers! :)
This reach isn't from pinning random things - it's mostly from optimizing and pinning my own blog posts, which I set up with optimized graphics and descriptions so they would do well on Pinterest.
It wasn't just a fluke that these results have happened - I've been doing a series of intentional, deliberate steps every day that creates steady progress each month. And it's totally possible to teach you how to do the same thing!
Note: because Pinterest's platform changes frequently, this course is focused on creating a timeless marketing strategy for Pinterest and does not have any in-depth tech tutorials or extensive setup instructions.
Grew one Pinterest account to over 30,000 followers, and two other accounts to over 8,000 followers each (I'm no one-hit-wonder! ;))
Reached over 3 MILLION monthly Pinterest impressions for a personal development blog
Reached over 800,000 monthly Pinterest impressions for an organizing and lifestyle blog (this can work in many different industries)
Grew a lifestyle blog to over 120,000 monthly page views
Had a blog accepted to Mediavine, a premier ad management company
Used social media and Pinterest to grow a blog email list of over 15,000 people
Generated hundreds of leads a month with social media marketing
Sold and launched both digital and physical products in a variety of industries
Helped clients grow their Pinterest accounts and launch new services and programs through social media and sales funnels
And more! (blah blah legal stuff, these results are not typical ;))
Hi there! My name's Katie Harp and I'm the founder of Rebelsaurus and a Pinterest manager for clients. I've been an entrepreneur since the tender age of 7 when I hand-drew a magazine with a turkey on the cover and started making money online when I was 11 by selling t-shirts and running ads on my blog at the time. I've run many different online businesses, including an inspirational personal development blog that has reached over 120,000 monthly page views, and over the years I've learned a ton of tips about Pinterest from successfully growing three of my own accounts and blogs.
- Setting Up Your Pinterest Account
- Getting a Business Account
- Optimize Your Pinterest Profile
- Using Rich Pins
- Manual Pinning vs. Scheduling Pins?